Case study
Case Study
CRM System
Redesigned the sales workflow into a custom CRM dashboard to improve the sales team experience and streamline lead management and client communications.
Project Overview
Leads were arriving through forms, email and spreadsheets, so nobody could say what a lead was actually worth or where it came from.
I replaced that with a purpose-built CRM: a single pipeline view, automatic lead scoring, activity timelines and reporting that managers actually use. Every stage of the funnel is instrumented, so the team can see conversion by source and act on it. Caching and queue workers keep bulk actions instant, and role-based permissions keep client data where it belongs.
Technologies Used
Laravel 11
Vue.js 3
MySQL
Redis
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